Douala 2026 Commonwealth Games

Brand Identity | Campaign Design


Douala Airport
Douala Logo
Douala Inspiration
Douala Red
Douala Blue
Douala Colours
Douala Colours
Douala Colours
Douala Colours
Douala Colours
Douala Colours
Douala Website
Douala Inspiration
Douala Inspiration

Tangent Graphic

www.tangentgraphic.co.uk

In response to be a breif by Tangent Graphic ~ see their Glasgow 2014 Commonwealth work here ~ I developed a city-brand centrally focussed around an area in the Commonwealth.

Douala is the largest city in Cameroon, a former Commonwealth country. An identity was developed using colours from the tribe that inhabit the jungle in Cameroon with the star icon borrowed from the nations flag. Supplementary items were designed to bring the story alive, including a webpage which allowed users to submit an entry to a competition to highlight their biggest role model for the chance to win tickets to the games in Cameroon.

A image of what a city roll out could look like was designed, including a wayfinding system in public places such as a train station to help the tourists & visitors that the event would attract.