Razed Refugees

Brand Identity | Campaign Design


Razed Billboard
Razed Tube Billboard
Razed Campaign
Razed Campaign
Razed Campaign
Razed Campaign
Razed Billboard

This campaign was designed to inform the public of the eradication of the refugee camp at the Calais border, where migrants would regularly make the attempt to board transport coming into the UK from mainland Europe. This campaign used images of children in poor conditions to target the audience and trigure a response to the reality in hand. The adverts were to be used in public areas as well as on social media to increase public awareness of the issue.

A celebrity endorsed campaign was designed to highlight the potential of someone with a migrant background, aiding the campaign in a very public way. Allowing the public to tangibly associate a migrant with a public figure they like, shone a light on the human aspect of the situation in Calais.